The festive season is almost over. The Christmas tree is leaving the house – and that moment offers a unique commercial opportunity. Because where space is created, there is a need for new greenery. Houseplants are the logical successor to the Christmas tree: sustainable, stylish and setting the tone all year round.

For plant wholesalers, this is a powerful New Year's moment. Consumers want to start fresh, renew their interiors and bring more greenery into their homes. Large foliage plants, statement pots and low-maintenance houseplants fit perfectly with that sentiment. With the theme “Christmas tree out, houseplant in”, you can capitalise on recognition and impulse.

Why focus on houseplants around New Year?

•     New year, new interior: demand for greenery peaks after the holidays

•     Sustainable alternative: not a temporary tree, but long-lasting living comfort

•     Perfect moment for upselling: decorative pots, hydroponics and large sizes

•     Widely applicable: from garden centres to interior and lifestyle shops

By actively communicating this theme to your customers, you position houseplants as the New Year's product. Think of in-store campaigns, bundle offers and storytelling around peace, health and a fresh start.

Conclusion:

The Christmas tree may be out, but greenery stays. In fact, it continues to grow. Make sure your range is ready when consumers make room for something new.

Out with the Christmas tree, in with the houseplant – that's how the year really begins.